You don't have a
sales problem.
You have a systems problem.
I find the operational gaps draining your revenue — then rebuild the mechanics so growth becomes predictable and repeatable.
Meet Venessa Kettle
Revenue Operations Advisors was built on a simple belief: most companies don't have a sales problem — they have a systems problem. Venessa Kettle has spent over a decade helping companies find the operational gaps draining revenue.
Her background spans enterprise telecom operations to hands-on revenue scaling for growing businesses. She combines sales strategy with data-driven systems to help mid-market founders build predictable revenue engines.
“I don't look at your team's effort. I look at your pipeline's mechanics. When data, technology, and strategy align, growth becomes repeatable.”
One system. Repeatable revenue.
RevOps aligns sales, marketing, and customer success into a single operating system — so your teams stop working in silos.
Diagnose the mechanics
Map every handoff between marketing, sales, and customer success to expose where revenue leaks.
Align data & tooling
Optimize CRM setup and data tracking so every stage is measurable — across any tech stack, including legacy tools.
Engineer the engine
Rebuild the operational infrastructure into one system that produces predictable, repeatable growth.
Three ways to work together
Revenue Pipeline Audit
A focused diagnostic that surfaces high-impact opportunities within the first couple of weeks.
Fractional / Retainer Advisory
Embedded RevOps leadership on retainer — strategy, systems, and execution guidance month over month.
Custom Implementation Project
End-to-end rebuild of your revenue infrastructure, typically running 60–90 days to full implementation.
Questions, answered
We align sales, marketing, and customer success into one system so teams stop operating in silos.
We focus on the operational infrastructure — fixing handoffs, optimizing CRM setup, and improving data tracking.
Yes — our framework is built to map and integrate any platform, including legacy tools.
Initial audits surface high-impact opportunities within the first couple weeks; full implementation typically runs 60–90 days.
Let's find the leaks
A few quick questions so we come to the conversation ready to work.